The video showcases the installation of an Extreme Online Store Cadillac CTS-V Front Splitter Lip Ground Effect , received as a sponsored item. @DrivenHQ expresses enthusiasm for the visually appealing carbon material. To prepare for installation, 3M tape is used to secure the corners due to the absence of an extra set of hands. The process involves removing the old lip by detaching clips under the car and sliding the new lip into existing slots. The installation is completed by using provided screws to secure the new lip, with the overall goal of enhancing the car's appearance.